WELCOME TO
JBF INNOVATION
SPORTS | MATERIALS | SUSTAINABILITY
JBF Innovation is a consultancy firm specialized in supporting brands to uncover their true potential and claim their leadership in the market.
PROJECTS
Case studies on successfully lead projects
CIRCULARITY READY MATERIALS
for Icebreaker, a VF Company
Rediscovering the boundaries of Natural fibers.
In this project Icebreaker collaborated with Spinnova to reinvent what the future of circular natural yarns could be.
NIGHTCAT POWERED
for PUMA SE
Smart wear simplicity at its best.
This device enabled the user to received navigational signals directed from a proprietary app simply by projecting blinking light patterns onto the garment arms.
BMW CSL HOMMAGE
for PUMA SE
Concept car innovation meets apparel innovation.
In this project we connected a smart lighting racing suit to the computer of a BMW CSL Hommage car to elevate the user perception of connectivity between car and driver.
THERMO-R VENT JACKET
for PUMA SE
Human powered adaptable thermo-regulation. The Thermo-R Vent jacket harvested the natural running human dynamics to activate ventilation zones.
EVOKNIT WORLD CUP KITS
for PUMA SE
The ultimate Football jerseys.Â
Combining seamless technology with conductive thermoregulation pannels, we created cutting edge football jerseys used by all PUMA sponsored teams during the 2018 World Cup.
ACTV COMPRESSION WEAR
for PUMA SE
The fuse of Kinesiology technology with compression fabrics provided a cutting edge sportswear invention which effectively enabled an increase on human performance.
